Radio Network News (RNN) has chosen Radio.Cloud's NewsCloud platform for distribution and production, marking a significant step forward in the world of radio news. This partnership aims to revolutionize the way news is delivered, offering a unique and modern approach to commercial radio. With NewsCloud, RNN can now provide local newscasts that are both authoritative and hyper-relevant, adapting content to suit the specific needs of each affiliate market. This technology enables a single anchor to produce and distribute hundreds of different newscast versions in a matter of seconds, a feat that was previously unimaginable.
Dan Warren, the founder of RNN, emphasizes the shift away from the traditional, harsh sound of legacy wire services. He envisions a new standard for commercial radio, one that brings a premium, intimate news podcast aesthetic to the airwaves. By partnering with NewsCloud, RNN can achieve this vision, ensuring that the news feels local and immediate, while maintaining a high-end production quality. This partnership is particularly exciting given the recent demise of CBS News Radio, as it fills a gap in the market and provides a much-needed solution for radio networks.
Andrew Scaglione, the account director at Radio.Cloud, highlights the platform's history and its use by major European networks. NewsCloud's ability to streamline the production and distribution process is a game-changer, especially for radio stations. With this partnership, RNN can now offer custom, local newscasts, ensuring that listeners receive the most relevant and up-to-date news. This move not only enhances the listener experience but also positions RNN as a leader in the industry, setting a new standard for news delivery in commercial radio.
