The Dallas Mavericks are keeping season-ticket prices the same for the 2026-27 season, despite a disappointing performance this year. This decision comes as the team aims to rebuild trust with a fan base that has been hurt by recent events. Mavericks President Ethan Casson stated that there will be no increase in season-ticket prices per game for any area of the American Airlines Center next season. Casson emphasized that Mavericks Governor Patrick Dumont strongly supported this decision. The team informed season-ticket holders on February 16th that prices would remain unchanged for the upcoming season. This move is a stark contrast to last year's decision, when the Mavericks raised season-ticket prices just a month after trading away star player Luka Doncic. The team's strategy highlights a delicate balance between maintaining financial stability and fostering a positive relationship with fans, especially during challenging times.
